America’s Cultured Industry

I would have to say that there is a “culture industry” in America today. Everything points to the mass media being the dominant culture in America. Basically it all comes down to this herd mentality that most if not all Americans have. The desire to be on the in crowd, be in style, and have the latest fads, make it a “culture industry”. The rich get richer and the poor get poorer.

Looking at the music industry, the example given about Britney Spears, and all those others that have come after her, and the one she copies from earlier, is one instance. Play to all the teens who will spend their parents money to buy the CD’s, then also go out and want to look like their idol. They will buy clothing, makeup, accessories all to be like Britney. It is a synergistic part of the marketing world in today’s society. It can be changed, but it will be a long hard road.

The rich people know what will sell and so make sure that it gets out there to get sold. Unfortunately in today’s world that means that it will most likely mass produced. With each new artist coming out it is almost like we have heard it before. Unless the group has been around from the inception of the genre they are not really considered to be original. Their lyrics might be original, but unless they are going outside the box to find their own niche in the world, they are just copying what someone else has already done.


David Lundgren

Web Developer and Systems Administrator. Currently residing in Milwaukee, WI.